Blog Article

Tips to sell better in a recession


  • Think about your existing customers.  “How can I expand my service to them?” They are already predisposed.
  • The psychology of success:  The definition of success is different now than what it was 6 months ago.  Today it is about survival and growth whereas in the past it was about growth and indulgence.  You need to change your mindset before you can change your actions.
  • How can I best differentiate myself in a panicked marketplace?  People are cutting back, becoming more reactive and short-term oriented. This is the time to present yourself.  Provide additional value, service and contributions to your customers and you will be able to differentiate yourself.
  • Innovation:  Think about what you can do differently.  Think of your entire approach through the eyes of other people.  Network with successful people and learn how they approach the situation.  Read more sales books and magazines and learn more.
  • Pick carefully who you associate with.  There is a lot of contamination in an emotionally charged environment.  Spend more time with older and wiser folks.  Talk to mentors.  Learn and accept wisdom.
  • Use technology to accelerate your sales activities.  Use LinkedIn.  You need to be doing more networking and leveraging your abilities with the speed of the internet.  There are a lot of technologies that will help you to reach and engage the customer.
  • Do not exceed the number of hours you have worked in the day and schedule some personal time to think.  Thinking is an experimental form of action.  Thinking is inexpensive, action is very expensive.  Take half a step back from the action and take more time to think and you will act more purposely.
  • Take a look at what your real assets are.  What are your real advantages and what has led you to be successful before?  Think, “how can I leverage my specific strengths in a new and different way so that I am focusing on my strengths more than anything else?”


  • Prosell offers a program that combines sales training and sales coaching.  It is based on recognised research, which tells us that training alone has limited impact and that when supported by skilful coaching, has 74% more chance of being implemented.
  • Prosell has resources to deliver these programs across Australia, covering Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra.





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