Blog Article

Tangible, continuous results through coaching excellence

Our Licence to Coach™ program has a clear focus on tangible and continuous performance results. It is not just about the coaching conversation, it is about incorporating and embracing all facets of performance development and continuous improvement.

We believe that any development program should have at its core a method by which learners can transfer their newly developed skills into their workplace. We therefore combine development of skills and processes with workplace support and reinforcement.

Workplace Development

We also set out the standards that participants will achieve in order to be certified at the end of the program. We ask participants to provide evidence during the programme to show they have reached these standards, to achieve certification.

We implement Licence to Coach™ in partnership with our customers, reinforcing skills through development activities such as practice and feedback. We encourage the coach to review their skill and knowledge levels once they have completed each scheduled part of the program.

This helps participants to make incremental adjustments to their approach as necessary. We support this approach through an annual re-certification to check that each coach continues to deliver coaching, which is effective and impactful.

During our Licence to Coach™ program we integrate processes with skills. This ensures that as participants build their competence, it is evident to them what to do and when. Beyond the foundation program, as they progress to different levels, the emphasis shifts to building an appreciation of how to develop intuitive and instinctive forms of performance coaching.


Author: Fullbrook, Heslop, Morden and Sellwood. Prosell Australia




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Prosell provides customised training, coaching, and program choices that cater to teams with expertise in sales, retail, corporate, call centres, and customer service. These options are specifically designed to meet the needs of clients and are accessible in Sydney, Melbourne, Brisbane, Perth, Adelaide, and Canberra, New Zealand, and the Asia Pacific area.

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Sydney NSW 2065 Australia

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